{"id":1592,"date":"2014-07-07T15:00:59","date_gmt":"2014-07-07T15:00:59","guid":{"rendered":"http:\/\/www.mindtools.com\/blog\/?p=1592"},"modified":"2014-07-07T15:00:59","modified_gmt":"2014-07-07T15:00:59","slug":"speak-more-effectively","status":"publish","type":"post","link":"https:\/\/www.mindtools.com\/blog\/speak-more-effectively\/","title":{"rendered":"Speak More Effectively"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1595 alignright\" src=\"\/wp-content\/uploads\/2022\/11\/BillMcGowan1-300x202.png\" alt=\"BillMcGowan\" width=\"226\" height=\"150\" \/>Storytelling is a very useful skill when it comes to communicating ideas.<\/p>\n<p>Here at Mind Tools, we&#8217;ve talked to a lot of storytelling experts, including <a href=\"https:\/\/www.mindtools.com\/community\/ExpertInterviews\/TyMontague.php\">Ty Montague<\/a>, <a href=\"https:\/\/www.mindtools.com\/community\/ExpertInterviews\/PaulSmith.php\">Paul Smith<\/a> and <a href=\"https:\/\/www.mindtools.com\/community\/ExpertInterviews\/AnnetteSimmons.php\">Annette Simmons<\/a>.<\/p>\n<p>It was great to hear <a href=\"http:\/\/www.harpercollins.com\/cr-102103\/bill-mcgowan\">Bill McGowan&#8217;s<\/a>&#160;contribution to this rich vein of advice. For him, every story should have three components: the setup, the build, and the reveal. He explained to me that this structure needs to be flexible, so that you can respond to your audience&#8217;s reaction as your story unfolds.<\/p>\n<p>In this audio clip, from our <a href=\"https:\/\/www.mindtools.com\/community\/ExpertInterviews\/BillMcGowan.php\">Expert Interview<\/a> with McGowan, he offers some tips on holding the attention of your audience. These are outlined in detail in his new book, &#8220;<a href=\"http:\/\/www.harpercollins.com\/9780062273222\/pitch-perfect\">Pitch Perfect<\/a>.&#8221;<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-1592-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"\/wp-content\/uploads\/2014\/07\/BillMcGowan_blogaudio.mp3?_=1\" \/><a href=\"\/wp-content\/uploads\/2014\/07\/BillMcGowan_blogaudio.mp3\">\/wp-content\/uploads\/2014\/07\/BillMcGowan_blogaudio.mp3<\/a><\/audio>\n<p style=\"text-align: right\"><a href=\"https:\/\/www.mindtools.com\/community\/ExpertInterviews\/BillMcGowan.php\" target=\"_blank\" rel=\"noopener\"><br \/>\nListen to the full interview<\/a>&#160;&#166;&#160;<a href=\"http:\/\/www.adobe.com\/go\/getflashplayer\/\" target=\"_blank\" rel=\"noopener\">Install<\/a>&#160;Flash Player<em>.<\/em><\/p>\n<p><strong>Question:<\/strong> Do you use stories to get your meaning across? Do you like it when other people do?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storytelling is a very useful skill when it comes to communicating ideas. Here at Mind Tools, we&#8217;ve talked to a lot of storytelling experts, including Ty Montague, Paul Smith and Annette Simmons. It was great to hear Bill McGowan&#8217;s&#160;contribution to this rich vein of advice. For him, every story should have three components: the setup, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":34872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23,9,199],"tags":[10,292,293,294],"reading-time":[],"topic":[],"class_list":["post-1592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-skills","category-communication","category-creativity","tag-communication-2","tag-persuasion","tag-stories","tag-storytelling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Speak More Effectively - Mindtools<\/title>\n<meta name=\"description\" content=\"Find out how to keep your audience rapt by using the three components of good stories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ewnova.live\/blog\/speak-more-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Speak More Effectively - 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