{"id":58672,"date":"2025-08-12T12:24:04","date_gmt":"2025-08-12T12:24:04","guid":{"rendered":"\/aexqzw9\/leading-global-cultures-leo-ortega\/"},"modified":"2026-01-13T14:34:49","modified_gmt":"2026-01-13T14:34:49","slug":"leading-global-cultures-leo-ortega","status":"publish","type":"product-content","link":"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/","title":{"rendered":"Leading Across Global Cultures"},"content":{"rendered":"<p>When you have a global organization, you need to understand the various markets you operate in. This expert video explains what to consider when operating across different regions.<\/p><div class=\"ew-video\" data-videosource=\"embed\" data-videotranscriptkey=\"transcript-1abe243f-405a-4dd1-8f66-6e70609e5a5a.txt\"><div class=\"ew-video-embed\"><iframe loading=\"lazy\" frameborder=\"0\" height=\"360\" scrolling=\"auto\" src=\"https:\/\/cdn.jwplayer.com\/players\/QRbBeq68-5WSyalpf.html\" title=\"Stephen Bruyant-Langer\" width=\"640\"><\/iframe><\/div><a class=\"ew-video-transcript\" href=\"https:\/\/nova-live-content.s3.undefined.amazonaws.com\/undefined\/transcript-1abe243f-405a-4dd1-8f66-6e70609e5a5a.txt\" rel=\"noopener noreferrer\" target=\"_blank\">Download transcript<\/a><\/div>\n\n<h2 class=\"wp-block-heading\">Key Takeaways: leading globally<\/h2>\n\n<ul class=\"wp-block-list\"><li><strong>Understand the context<\/strong>. Be aware of the differences such as cultures, languages and time zones.<\/li><li><strong>Be adaptable<\/strong>. Knowing what the differences are is one thing, but adapting to them increases your chances of success in a specific region. <\/li><li><strong>Delegate to strong teams<\/strong>. Having solid teams in your different areas of operation is key, so make sure you put them in charge of local matters.<\/li><li><strong>Have the right people with you<\/strong>. Be sure to surround yourself with people who know the different cultures and contexts.<\/li><\/ul><div class=\"ew-note\" data-type=\"default\"><div class=\"ew-note-body\">\n\n<h2 class=\"wp-block-heading\">About Leo Ortega<\/h2>\n\n<p><a class=\"ew-link\" data-url=\"https:\/\/www.linkedin.com\/in\/lortegad\/\" href=\"https:\/\/www.linkedin.com\/in\/lortegad\/\" target=\"_blank\">Leo Ortega<\/a> is an independent specialist in Consumer Goods with a strong background in customer data optimization. He was most recently Managing Director of the UK, Iberian Peninsula, and Latin American markets for Peak &amp; Peak.<\/p><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Let&#8217;s Act: global opportunities<\/h2>\n\n<p>While leading globally presents distinct challenges compared to operating nationally, it also offers tremendous opportunities. To gain the benefits, you need to understand what will impact your business and determine your level of success.<\/p><p>So make this commitment today:<\/p><ul class=\"wp-block-list\"><li><strong>Understand the key market influences in one of the regions you operate in.<\/strong><\/li><\/ul><p>Keep in mind things such as regulations, laws, and attitudes toward hierarchies. And keep on learning about those areas you operate in. <\/p><p>Explore more <strong>Mindtools resources on leading globally<\/strong> to continue your learning: <\/p><p><strong>Expert Interviews<\/strong>: <a class=\"ew-link\" data-url=\"ahyb3g4\/the-power-of-global-teams\" href=\"\/ahyb3g4\/the-power-of-global-teams\" target=\"_blank\">The Power of Global Teams<\/a><\/p><p><strong>Article<\/strong>: <a class=\"ew-link\" data-url=\"a04wb5t\/how-to-build-and-lead-a-global-team\" href=\"\/a04wb5t\/how-to-build-and-lead-a-global-team\" target=\"_blank\">How to Build and Lead a Global Team<\/a><\/p><p><strong>Exercises<\/strong>: <a class=\"ew-link\" data-url=\"alfyryc\/entering-new-markets-worksheet\" href=\"\/alfyryc\/entering-new-markets-worksheet\" target=\"_blank\">Entering New Markets: Worksheet<\/a><\/p><p><strong>Article<\/strong>: <a class=\"ew-link\" data-url=\"adjxczo\/the-eprg-model\" href=\"\/adjxczo\/the-eprg-model\" target=\"_blank\">The EPRG Model and Global Business Strategy<\/a><\/p><p><strong>Article<\/strong>: <a class=\"ew-link\" data-url=\"ao9g2rf\/the-power-of-sense-making-in-global-leadership\" href=\"\/ao9g2rf\/the-power-of-sense-making-in-global-leadership\" target=\"_blank\">The Power of Sense-Making in Global Leadership<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fundamentals of leadership are the same in most organizations. But leading a global organization with different cultures means having additional unique skills.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"product-content-category":[6952],"product-content-type":[2592],"reading-time":[5149],"class_list":["post-58672","product-content","type-product-content","status-publish","hentry","product-content-category-organization-design","product-content-type-video","reading-time-4-minutes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leading Across Global Cultures - Mindtools<\/title>\n<meta name=\"description\" content=\"The fundamentals of leadership are the same in most organizations. But leading a global organization with different cultures means having additional unique skills.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leading Across Global Cultures - Mindtools\" \/>\n<meta property=\"og:description\" content=\"The fundamentals of leadership are the same in most organizations. But leading a global organization with different cultures means having additional unique skills.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/\" \/>\n<meta property=\"og:site_name\" content=\"Mindtools\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T14:34:49+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Leading Across Global Cultures\",\"datePublished\":\"2025-08-12T12:24:04+00:00\",\"dateModified\":\"2026-01-13T14:34:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/\"},\"wordCount\":288,\"publisher\":{\"@id\":\"https:\/\/www.ewnova.live\/#organization\"},\"keywords\":[\"diverse cultures\",\"global\",\"leading\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/\",\"url\":\"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/\",\"name\":\"Leading Across Global Cultures - Mindtools\",\"isPartOf\":{\"@id\":\"https:\/\/www.ewnova.live\/#website\"},\"datePublished\":\"2025-08-12T12:24:04+00:00\",\"dateModified\":\"2026-01-13T14:34:49+00:00\",\"description\":\"The fundamentals of leadership are the same in most organizations. But leading a global organization with different cultures means having additional unique skills.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mindtools.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product Contents\",\"item\":\"https:\/\/www.mindtools.com\/content-hub\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Leading Across Global Cultures\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ewnova.live\/#website\",\"url\":\"https:\/\/www.ewnova.live\/\",\"name\":\"Mindtools\",\"description\":\"Essential skills for an excellent career\",\"publisher\":{\"@id\":\"https:\/\/www.ewnova.live\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mindtools.com\/search-results?start=1&search={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ewnova.live\/#organization\",\"name\":\"Mindtools\",\"url\":\"https:\/\/www.ewnova.live\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ewnova.live\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mindtools.com\/wp-content\/uploads\/2024\/10\/Mindtools-logo-Black.svg\",\"contentUrl\":\"https:\/\/www.mindtools.com\/wp-content\/uploads\/2024\/10\/Mindtools-logo-Black.svg\",\"width\":160,\"height\":28,\"caption\":\"Mindtools\"},\"image\":{\"@id\":\"https:\/\/www.ewnova.live\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Leading Across Global Cultures - Mindtools","description":"The fundamentals of leadership are the same in most organizations. But leading a global organization with different cultures means having additional unique skills.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/","og_locale":"en_GB","og_type":"article","og_title":"Leading Across Global Cultures - Mindtools","og_description":"The fundamentals of leadership are the same in most organizations. But leading a global organization with different cultures means having additional unique skills.","og_url":"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/","og_site_name":"Mindtools","article_modified_time":"2026-01-13T14:34:49+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/#article","isPartOf":{"@id":"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/"},"author":{"name":"","@id":""},"headline":"Leading Across Global Cultures","datePublished":"2025-08-12T12:24:04+00:00","dateModified":"2026-01-13T14:34:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/"},"wordCount":288,"publisher":{"@id":"https:\/\/www.ewnova.live\/#organization"},"keywords":["diverse cultures","global","leading"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/","url":"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/","name":"Leading Across Global Cultures - Mindtools","isPartOf":{"@id":"https:\/\/www.ewnova.live\/#website"},"datePublished":"2025-08-12T12:24:04+00:00","dateModified":"2026-01-13T14:34:49+00:00","description":"The fundamentals of leadership are the same in most organizations. But leading a global organization with different cultures means having additional unique skills.","breadcrumb":{"@id":"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mindtools.com\/aexqzw9\/leading-global-cultures-leo-ortega\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mindtools.com\/"},{"@type":"ListItem","position":2,"name":"Product Contents","item":"https:\/\/www.mindtools.com\/content-hub\/"},{"@type":"ListItem","position":3,"name":"Leading Across Global Cultures"}]},{"@type":"WebSite","@id":"https:\/\/www.ewnova.live\/#website","url":"https:\/\/www.ewnova.live\/","name":"Mindtools","description":"Essential skills for an excellent career","publisher":{"@id":"https:\/\/www.ewnova.live\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mindtools.com\/search-results?start=1&search={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.ewnova.live\/#organization","name":"Mindtools","url":"https:\/\/www.ewnova.live\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ewnova.live\/#\/schema\/logo\/image\/","url":"https:\/\/www.mindtools.com\/wp-content\/uploads\/2024\/10\/Mindtools-logo-Black.svg","contentUrl":"https:\/\/www.mindtools.com\/wp-content\/uploads\/2024\/10\/Mindtools-logo-Black.svg","width":160,"height":28,"caption":"Mindtools"},"image":{"@id":"https:\/\/www.ewnova.live\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mindtools.com\/wp-json\/wp\/v2\/product-content\/58672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mindtools.com\/wp-json\/wp\/v2\/product-content"}],"about":[{"href":"https:\/\/www.mindtools.com\/wp-json\/wp\/v2\/types\/product-content"}],"version-history":[{"count":0,"href":"https:\/\/www.mindtools.com\/wp-json\/wp\/v2\/product-content\/58672\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mindtools.com\/wp-json\/wp\/v2\/media?parent=58672"}],"wp:term":[{"taxonomy":"product-content-category","embeddable":true,"href":"https:\/\/www.mindtools.com\/wp-json\/wp\/v2\/product-content-category?post=58672"},{"taxonomy":"product-content-type","embeddable":true,"href":"https:\/\/www.mindtools.com\/wp-json\/wp\/v2\/product-content-type?post=58672"},{"taxonomy":"reading-time","embeddable":true,"href":"https:\/\/www.mindtools.com\/wp-json\/wp\/v2\/reading-time?post=58672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}