{"id":59294,"date":"2025-08-08T15:20:02","date_gmt":"2025-08-08T15:20:02","guid":{"rendered":"\/alf8sj0\/speak-organization-leader-rich-watts\/"},"modified":"2026-01-13T14:44:42","modified_gmt":"2026-01-13T14:44:42","slug":"speak-organization-leader-rich-watts","status":"publish","type":"product-content","link":"https:\/\/www.mindtools.com\/alf8sj0\/speak-organization-leader-rich-watts\/","title":{"rendered":"How to Speak to Your Organization as a Leader"},"content":{"rendered":"<p>Being an effective leader in an organization relies on excellent communication. Rich Watts, public-speaking expert, outlines the top tips in this expert video.<\/p><div class=\"ew-video\" data-videosource=\"embed\" data-videotranscriptkey=\"transcript-7a2083be-3fac-4b45-95dc-1a59ca0455f9.txt\"><div class=\"ew-video-embed\"><iframe loading=\"lazy\" frameborder=\"0\" height=\"360\" scrolling=\"auto\" src=\"https:\/\/cdn.jwplayer.com\/players\/KeN6UB97-5WSyalpf.html\" title=\"How to Speak to Your Organization as a Leader\" width=\"640\"><\/iframe><\/div><a class=\"ew-video-transcript\" href=\"https:\/\/nova-live-content.s3.undefined.amazonaws.com\/undefined\/transcript-7a2083be-3fac-4b45-95dc-1a59ca0455f9.txt\" rel=\"noopener noreferrer\" target=\"_blank\">Download transcript<\/a><\/div>\n\n<h2 class=\"wp-block-heading\">Key Takeaways: speaking to your organization as a leader<\/h2>\n\n<p><strong>Make your goal clear<\/strong>. What do you want your audience to take away from what your communicating to them?<\/p><p><strong>Know and connect with your audience<\/strong>. Think about where they stand with what you&#8217;re communicating to them and where you want them to be after. Connect with your audience by recognizing and showing emotion in your communication.<\/p><p><strong>Consider your key message<\/strong>. Make sure it runs throughout your message and is easy to remember.<\/p><p><strong>Ethos, pathos and logos<\/strong>. Remember Aristotle&#8217;s three elements of speech. Ethos is expertise, pathos is connection, and logos is the structure and logic.<\/p><div class=\"ew-note\" data-type=\"default\"><div class=\"ew-note-body\">\n\n<h2 class=\"wp-block-heading\">About Rich Watts<\/h2>\n\n<p><a class=\"ew-link\" data-url=\"https:\/\/www.linkedin.com\/in\/rich-watts\/\" href=\"https:\/\/www.linkedin.com\/in\/rich-watts\/\" target=\"_blank\">Rich Watts<\/a> is a public-speaking consultant and trainer. He&#8217;s a winner of the U.K. Business Speaker of the Year competition, a JCI UK Public Speaking Champion, and the founder of <a class=\"ew-link\" data-url=\"https:\/\/furthercommunications.co.uk\/\" href=\"https:\/\/furthercommunications.co.uk\/\" target=\"_blank\">Further Communications<\/a>.<\/p><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Let&#8217;s Act: speaking to your organization as a leader<\/h2>\n\n<p>Before you communicate with your organization as a leader, <strong>you need to be aware of a few things<\/strong> around what your ultimate aim is and the stance of your audience on the matter.<\/p><p>So make a commitment to ask yourself these three things the next time you communicate: <\/p><ul class=\"wp-block-list\"><li><strong>What is your goal?<\/strong><\/li><li><strong>How do your audience think or feel about the topic?<\/strong><\/li><li><strong>What is your key message?<\/strong><\/li><\/ul><p>Here are some more <strong>Mindtools resources on leadership communication<\/strong> to continue your learning journey:<\/p><p><strong>Video<\/strong>: <a class=\"ew-link\" data-url=\"amv849h\/communicating-vision-rich-watts\" href=\"\/amv849h\/communicating-vision-rich-watts\" target=\"_blank\">Communicating Your Vision<\/a><\/p><p><strong>Expert interview<\/strong>: <a class=\"ew-link\" data-url=\"a87hqzj\/the-art-of-public-speaking\" href=\"\/a87hqzj\/the-art-of-public-speaking\" target=\"_blank\">The Art of Public Speaking<\/a><\/p><p><strong>Article<\/strong>: <a class=\"ew-link\" data-url=\"apyoi7i\/speaking-to-an-audience\" href=\"\/apyoi7i\/speaking-to-an-audience\" target=\"_blank\">Speaking to an Audience<\/a><\/p><p><strong>Video<\/strong>: <a class=\"ew-link\" data-url=\"as7t4kl\/how-to-speak-like-a-leader-rich-watts\" href=\"\/as7t4kl\/how-to-speak-like-a-leader-rich-watts\" target=\"_blank\">How to Speak Like a Leader<\/a><\/p><p><strong>Video<\/strong>: <a class=\"ew-link\" data-url=\"aaet5vj\/top-tips-for-engaging-an-audience-video\" href=\"\/aaet5vj\/top-tips-for-engaging-an-audience-video\" target=\"_blank\">Top Tips for Engaging an Audience<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leaders need to be able to speak compellingly in different situations. In this video, Rich Watts outlines how to speak as a leader in different circumstances whilst being authentic.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"product-content-category":[6953],"product-content-type":[2592],"reading-time":[5177],"class_list":["post-59294","product-content","type-product-content","status-publish","hentry","product-content-category-executing-strategy","product-content-type-video","reading-time-7-minutes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Speak to Your Organization as a Leader - Mindtools<\/title>\n<meta name=\"description\" content=\"Leaders need to be able to speak compellingly in different situations. 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